The front and back cover of the handbook.
Design Brief
Develop a brand, a brand design, and a brand book for an organization that designs products to improve the lives of their targeted end-user groups, either socially or environmentally.
chosen organization-DARPA
Defense Advanced Research Projects Agency is an agency in the United States that develops emerging technologies for military usage. They do this because they want to make pivotal investments in breakthrough technologies for national security.
The DARPA aims to attain transformational changes rather than incremental advances. They have transformed revolutionary concepts into practical capabilities. In cooperating with innovators within and outside the government, DARPA has been able to deliver revolutionary concepts into practical capabilities.
In 2006, DARPA, launched the Revolutionizing Prosthetics Project. It included more medical and engineering challenges. Through development, the advanced prototype successfully increased range of motion, dexterity and control options.
Brand story
Restore is a prosthetics company that aims to produce high quality products in order for the end-user to get the most from it. With our drive to make a difference and the desire to give them a better quality of life, our innovations were able to transform revolutionary concepts into practical capabilities.
In life, we experience everything with our senses, so what if one of them were lost? There are many people who have less than five senses and in most scenarios, it can hinder your full experience. Restore wants to change that and make an impact on amputees’ lives by giving them their sense of touch again. Through research, we were able to wire a sense of touch from the prosthetic hand into the brain.
We are constantly doing more research on this particular field to ensure that our consumers get the best from us as we place them as our number one priority. It also illustrate that we are very consumer-focused, allowing us to give them exactly what they’ve paid. In the end, we create customer loyalty with our end user.
Consumer Analysis
Primary End User: Amputees
brand essence
“Recreate”
We want to help amputees bring back the sense of touch for them to fully experience everything in life because nothing should ever hinder it. No matter where our end user are, and what their gender is, we want to be able to provide them with our best quality products.
secondary design element
designing the brandmark
Before creating any of the brandmarks, I came up with a list of words that I associated with the brand. Multiple words branched off of sensory and one of them being touch. I then decided it was important to include the secondary design element as part of the brandmark. However, as you may notice, one of the brandmarks that I came up with does not include the finger print. The idea behind that was to show how DARPA’s prosthetic hand’s ability to generate a sense of touch, for those who lost that ability. I connected the word in hope to portray the sense of touch being brought back. With the other three brandmarks, I played with the location and size of the secondary design element to get an idea of what would suit the brand the most.
